How a Magic Toilet Transformed Kohler's Digital Strategy
"We've changed the perception of how content should be created," said Kohler's James Sandora.
View ArticleOwner of Dirt Devil and Hoover Is Firing Up Marketing
The goal is not to build TTI's corporate profile, but to boost individual brands under that umbrella, said Liz Cope, VP-global marketing.
View ArticleMattel Pushes Barbie as Model of Empowerment for Young Girls
In kicking off its third wave of push positioning, Mattel says its shapely doll represents girl power -- unapologetically.
View ArticleHow Disney Has Managed to Keep 'Frozen' Red Hot
Initially caught off guard by the film's massive success, Disney has found a way to keep the property from going cold.
View ArticleNewest Entrant in Tablet Wars: AARP (Yes, AARP)
After being snubbed by mainstream tablet makers "not interested" in its aged 50-and-older core demographic, AARP looks to tackle the void it sees in the market.
View ArticleTV or Tablet? Kids' Brand Launches Big Screen Version for Family
Big Tab comes with big price: Depending on the size, Fuhu's devices retail for $450 and $550.
View ArticleIntel Goes For Big Bang With Jim Parsons Spot
Intel sought out "The Big Bang Theory" actor for his first commercial endorsement.
View ArticleFisher-Price Campaign Celebrates New Year's Babies
Documentary crews fanned out over Boston, L.A., Tokyo, Sao Paulo, Mexico City, Bangladesh, Nairobi, and Warsaw to gather live-birth footage.
View ArticleWhy Travel Marketers Aren't Accelerating as Gas Prices Drop
Plummeting gas prices have some travel marketers hopeful more Americans will hit the highways this summer.
View ArticleEdible 3-D Food Printing Becomes a Reality at Hershey
CocoJet printer will be installed permanently at Chocolate World attraction in May.
View ArticleWorldwide PC Leader Lenovo Rebrands For Post-PC World
"We asked 'If we really are a net-driven, customer-centric company, what should the logo look like?"' said Lenovo CMO David Roman.
View ArticleBest Practices: How To Handle Difficult Clients
Just like in a marriage, if a client-agency relationship does fail, it's rarely just one side's fault.
View ArticleBest Practices For Managing Freelance Talent
Freelancers today make up one-fourth of an average company's workforce, but there are unique challenges in managing them.
View ArticleBest Practices for Hiring and Managing Celebrity Talent
"It's easy to fall into the trap of the celebrity as the idea," says Nick Phelps, Droga5's global alliance director.
View ArticleGrowing Up Foodie: Marketers Turn Kids Into Sophisticated Chefs
The days of the Easy-Bake Oven are numbered. Today's kids are whipping up real recipes and pretend sushi.
View ArticleMeet the Minneapolis Shop That Created the HurryCane
This cane for seniors turned into a $50 million bonanza for a Minneapolis ad agency.
View ArticleBrand U: Marketers Offer Courses as Content
The Big Know launches this month with three courses from brands including UnitedHealthcare and AARP.
View ArticleForget Playing With Toys: Kids Can Play With The Catalog
Toys 'R Us wanted its catalog ro remain relevant, so "therefore it can't stay completely within a paper format," said CMO Rich Lennox.
View ArticleAmerican Girl Promotes Female Empowerment in Holiday Push
The idea behind 'usies' is that "in a lot of ways 'we' is better than 'I," said Publicis' Britt Fero of the American Girl push.
View ArticleTrulia Stages Holiday House Hunt For Gingerbread Man
Talk about a hot market ... this gingerbread man is house hunting.
View ArticleZillow Fight: Realtor.com Aims To Give Competitor 'Black' Eye
"It's a fight to win the hearts and minds of consumers," said Realtor.com brand chief Andrew Strickman.
View ArticleCity Spotlight: As Political Convention Hosts, Cleveland, Philadelphia Are...
With the Republican and Democratic confabs a few months away, cities look to a summer influx of politicos and media as a chance to tell their stories.
View ArticleForget the Presidential Election, Teens Are Getting Out the Vote
Taco Bell is one of the first product brands to use Wishbone in its just-launched campaign for its revamped $1 morning breakfast menu
View ArticleHave Phone Fires Singed Samsung's Reputation or Immolated It?
"It's going to cause damage, and the only question now is how much damage," said wireless analyst Jeff Kagan.
View ArticleFiery Phones, Exploding Washers Take Samsung Brand Through the Wringer. Can...
Amid the chaos, the marketer has gone dark on the campaign for its washing machines featuring Kristen Bell and Dax Shepard.
View ArticleSamsung Galaxy Note7 May Not Survive Latest Media Fire: Expert
Could the Note name become just a historical footnote?
View ArticleOracle Pitches 'Power of One' for Marketing Cloud -- Using Its Own Marketing...
Oracle is looking to leverage its brand power already established within IT departments to their marketing departments.
View ArticleHow Marketers Are Using AI to Improve the Brand Experience
Artifical intelligence delivers cost savings, but the greater goal is making the brand experience more personalized and predictive.
View ArticleForrester B-to-B Marketing Predictions: Customer Focus to Sharpen
As in consumer marketing, the overall shift is from push to pull marketing.
View ArticleAnnoying, Disgusting, Effective: Pharma TV Character Actors Embrace...
Actors behind those inescapable pharma TV characters talk drug ad roles of a lifetime.
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